Customer-Data-Platform Exam Questions 2025

What is the Salesforce Customer Data Platform (CDP) Exam, and what will you learn from it?

The Salesforce Customer Data Platform (CDP) exam is designed for professionals who want to validate their expertise in unifying and managing customer data across multiple sources. This certification focuses on configuring, integrating, and leveraging Salesforce CDP to create a 360-degree view of the customer, enabling data-driven marketing, personalization, and analytics.

Earning this certification demonstrates that you can manage data ingestion, segmentation, and activation, ensuring that business teams have actionable insights while maintaining data privacy and compliance. Preparing with Cert Empire’s best exam questions allows you to practice realistic scenarios and understand the types of questions asked on the exam.

Exam Snapshot

Prerequisites before taking the CDP exam

• Basic Salesforce platform knowledge

• Understanding of data modeling, objects, and relationships

• Familiarity with customer data management and privacy regulations

• Exposure to marketing automation or CRM tools

• Knowledge of segmentation and reporting concepts

Main objectives and domains you will study for Salesforce CDP

• Data ingestion and unification

• Identity resolution and matching

• Audience segmentation and activation

• Data privacy and compliance

• Reporting and analytics

• Best practices for data governance

H3: Topics to cover in each CDP exam domain

1. Data ingestion and unification

   • Connecting multiple data sources

   • Data normalization and transformation

   • Handling duplicate records

2. Identity resolution

   • Matching rules and identity graphs

   • Merging duplicate profiles

   • Ensuring a single customer view

3. Audience segmentation and activation

   • Building dynamic segments

   • Integrating segments with marketing campaigns

   • Targeting across channels

4. Data privacy and compliance

   • GDPR, CCPA, and other regulations

   • Consent management

   • Data retention and anonymization

5. Reporting and analytics

   • Tracking segment performance

   • Visualizing customer insights

   • Dashboard creation for stakeholders

6. Data governance best practices

   • Roles and access management

   • Monitoring data quality

   • Maintaining scalable and compliant data architecture

Changes in the latest version of Salesforce CDP

The latest version emphasizes real-world scenario based questions on data integration, audience activation, and compliance. There is a greater focus on unified customer views and cross-channel personalization.

Register and schedule your Salesforce CDP exam

You can register via the Salesforce certification portal, choosing either online proctored testing or onsite testing at an authorized center. Ensure your system meets all technical requirements for remote exams.

CDP exam cost, and can you get any discounts

The standard exam fee is 200 USD. Discounts may be available through Salesforce learning programs, partner events, or corporate training initiatives.

Exam policies you should know before taking CDP

• Official ID verification is required

• No external reference materials allowed

• Remote exams are proctored with webcam and screen monitoring

• Test integrity policies are strictly enforced

What can you expect on your CDP exam day

Expect scenario based questions that require designing a unified customer data solution, resolving identities, creating segments, ensuring compliance, and enabling actionable insights.

Plan your Salesforce CDP study schedule effectively with Study Tips

• Practice configuring data sources and ingestion in a sandbox environment

• Learn identity resolution techniques and profile unification

• Explore segmentation and audience activation features

• Review privacy, consent, and compliance best practices

• Use Cert Empire’s best exam questions for Salesforce CDP to simulate realistic scenarios

• Study real-world use cases of customer data activation and analytics

Best study resources you can use to prepare for Salesforce CDP

• Salesforce Trailhead modules for CDP

• Official Salesforce Customer Data Platform documentation

• Sample data integration and segment projects

• Peer discussion forums and community groups

• Cert Empire’s best exam questions for Salesforce CDP for hands-on scenario practice

Career opportunities you can explore after earning Salesforce CDP

• Salesforce Customer Data Platform Specialist

• Marketing Operations Analyst

• Data Governance Manager

• CRM Data Analyst

• Customer Insights Consultant

Certifications to go for after completing Salesforce CDP

• Marketing Cloud Consultant

• Salesforce Platform App Builder CRT 403

• Advanced Administrator CRT 211

• Salesforce Integration Architect

• Data Architecture and Management certifications

How does Salesforce CDP compare to other Salesforce certifications

Salesforce CDP certification is highly specialized, focusing on unifying, managing, and activating customer data across multiple sources. Unlike administration or app builder certifications, it emphasizes customer data strategy, analytics, and compliance, making it ideal for professionals aiming to manage complex data ecosystems.

Using Cert Empire’s Salesforce CDP best exam questions ensures you gain practical experience, scenario familiarity, and confidence to pass the exam successfully.