A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased. An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need. Which two Salesforce solutions are required to meet the business's needs?

To meet the business requirement, two key components are necessary. First, Marketing Cloud Connect is required to establish the integration between the Salesforce core platform (where Loyalty Management resides) and Marketing Cloud. This connector enables data synchronization and allows events in Salesforce, such as a loyalty member's point balance changing, to trigger actions in Marketing Cloud. Second, Marketing Cloud MobileConnect is the specific Marketing Cloud application used to create, send, and track SMS messages. It is the essential tool for executing the communication on the required mobile channel. Together, these solutions allow a change in a member's points to trigger an SMS notification.

C. Marketing Cloud Personalization: This tool is for real-time web and mobile personalization. It is not the primary component for sending transactional SMS or for connecting the two clouds.

D. Marketing Cloud Mobile Push: This is used for sending push notifications to a company's mobile app, not for sending SMS messages to a member's native messaging application.

1. Marketing Cloud Connect: Salesforce Help, "Marketing Cloud Connect," states, "Marketing Cloud Connect for Marketing Cloud Engagement connects your Marketing Cloud Engagement account with Salesforce CRM." This establishes its role as the essential integration tool. (Salesforce Help, Document ID: mccomarketingcloudconnect.htm)

2. Marketing Cloud MobileConnect: Salesforce Help, "MobileConnect," defines the tool's purpose: "MobileConnect is the Marketing Cloud Engagement mobile messaging solution to create, send, receive, and track SMS and MMS text messages." This confirms it is the required tool for the SMS channel. (Salesforce Help, Document ID: mcmocmobileconnect.htm)

3. Integration Use Case: The Salesforce Loyalty Management Developer Guide discusses using platform events to trigger external processes. The scenario described—a transaction leading to a notification—is a standard use case for using Marketing Cloud Connect to inject a contact into a Marketing Cloud Journey, which then uses MobileConnect to send the SMS. (Salesforce Loyalty Management Developer Guide, Section: "Loyalty Management Standard Platform Events")