Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers. What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.

To create a targeted audience in Marketing Cloud based on a customer's loyalty tier, it is essential to synchronize the objects that link an individual to their specific tier status. The Contact object identifies the customer. The Loyalty Program Member object serves as the junction, connecting the Contact to the loyalty program. The Loyalty Member Tier object contains the crucial information about the member's current tier (e.g., Tier B), which is the primary attribute needed for the segmentation. Synchronizing these three objects provides the complete data relationship required to build the journey's audience.

A. Opportunity and Account are not directly required to identify a member's loyalty tier. Opportunity relates to sales, not loyalty status.

B. Campaign is used for tracking marketing initiatives, not for defining an audience based on loyalty tier. "Member Rewards Tier" is not a standard object name.

C. Voucher Definition and Products are related to rewards and purchases, not the member's current tier, which is the basis for the required segmentation.

1. Salesforce Loyalty Management Developer Guide, Object Relationships: The guide's data model illustrates the relationships between key objects. It shows that Loyalty Program Member has a lookup to Contact and that Loyalty Member Tier has a lookup to Loyalty Program Member. This confirms the required object chain to link a person to their tier.

2. Salesforce Help, Loyalty Management Data Model: This documentation details the standard objects in Loyalty Management. It defines Loyalty Program Member as the object representing a member's enrollment and Loyalty Member Tier as the object that tracks a member's assigned tier within a program, reinforcing their necessity for tier-based segmentation.

3. Salesforce Help, Set Up Marketing Cloud Connection for Loyalty Management: This document outlines the process of using Marketing Cloud Connect to synchronize Salesforce data. It states, "Synchronize your loyalty program data from Salesforce CRM to Marketing Cloud," which presupposes the need to select the correct objects (like Contact, Loyalty Program Member, and Loyalty Member Tier) for segmentation purposes.