Q: 18
The Loyalty Administrator for Northern Trail Outfitters (NTO) Insider program defines tier groups -
Status Tier Group with a Fixed Model and Period of one year. The three tiers are defined - Silver
(base), Gold (next tier), and Platinum (the highest tier).
Qualifying Points reset date is set at December 31,2022, with a frequency of one year.
Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO Insider in the Silver tier and, after a year of engagement, gets upgraded to the
Gold tier on March 16, 2023.
Which date would be the new Expiry date for this member after the tier is upgraded to Gold?
Options
Discussion
I’d say A and B. Rewards definitely matter, and I thought segmentation (B) would help target offers for higher spend, which should impact customer lifetime value too. Kinda torn with D though, since both seem like core features. Open to hearing why D wins over B here.
B tbh. Segmentation (B) seems important for customizing offers to drive repeat purchases and target high-value groups, which should help with spend and lifetime value. Not sure why D would be higher priority unless they're really focusing on gamification. What am I missing?
Official guide and practice exams always highlight A and D for these program-building features.
Makes sense since loyalty programs need actual benefits for the members plus tier levels to motivate people. A and D.
A and B. Member rewards make sense but I think segments are also important for targeted offers.
Be respectful. No spam.
Question 18 of 25