Q: 16
Universal Containers is in the planning phase of its Sales Cloud implementation. In a recent discussion, the CEO expressed a desire to measure the return on investment (ROI) of its sales and marketing efforts by location. Which solution should the consultant recommend?
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Discussion
A. not B. Accounts alone don't capture revenue, while pipeline values let you estimate ROI for sales and marketing by each location.
A, Tracking opportunity pipeline by lead source and location fits ROI best here.
Had something like this in a mock. When you need to measure ROI specific to sales and marketing by location, tracking the opportunity pipeline by lead source and location (A) is the way to go. Opportunities directly relate to revenue forecasts so it's much more actionable for ROI than accounts or cases. Makes sense?
Actually, it's got to be A here. Tracking opportunity pipeline by lead source and location directly reflects potential revenue, which ties back to ROI. B seems tempting but doesn't measure ROI as closely.
Maybe B, since tracking accounts could show new business by region. Though now I'm second guessing if that actually ties to ROI like the question asks. Anyone else see similar on their practice tests?
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