Q: 10
An analyst reviews Conversion Lift test results mid-flight and has the option to take action
immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-
cell Conversion Lift test with equal budgets between both cells:
• Strategy A: Auction buying; Automatic Placements
• Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
• Strategy A: Automatic Placements: 12 conversions
• Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?
Options
Discussion
C or D? Only one day in and not sure you can call it yet.
Option C seems right, but I'm not totally sure since it's only day one and that 14-day conversion cycle makes things tricky. Official guides and practice tests mention reallocating budget mid-test, but I'd double-check that with real test scenarios. Anyone else read it differently?
C imo, D is tempting but the question lets you act now and that's the exam trap here.
Feels like C
C makes sense since the question says the analyst can act immediately, so shifting budget to Strategy B (which has more conversions so far) fits. It might be early given the 14-day cycle, but that's what they want here. Pretty sure that's what exam expects, but open to other takes.
Mid-flight results after just one day are way too early with a 14-day conversion cycle, so I’d say A.
A only because calling it after day one feels like the trap here.
I don’t think D is right here. C, since shifting budget mid-test to the better performing cell matches what I've seen in similar questions, especially with immediate action allowed.
C tbh
C had something like this in a mock and shifting the budget mid-campaign to the better performing cell was right there too.
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