A hair salon owner is setting up a Video action campaign for the first time, and she wants to get
optimal results from her ads.
Which of the following is a recommended best practice she should implement?
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Correct Answer:
A
Q: 2
You want to get recommendations for features, settings, and solutions for your Google Video
campaign.
How can you get the information you need when setting up a campaign?
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Correct Answer:
D
Q: 3
What measurement solution should you use to measure the share of views your audience will have a
chance to see in your awareness Video campaign?
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Correct Answer:
B
Q: 4
You want to evaluate the performance of your first awareness Video campaign. What fundamental
metric can help you measure the campaign's success?
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Correct Answer:
C
Q: 5
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive
online donations on their website.
What actions should they take to achieve their goal?
Options
Discussion
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Correct Answer:
A
Q: 6
A consumer goods company wants to build awareness and recall for their brand.
How can a Google Video campaign help achieve this goal?
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Correct Answer:
D
Q: 7
An account manager is creating a forecast for an awareness Video campaign with the help of Reach
Planner.
Why should they use Reach Planner in the same account where they expect to run the planned
campaign?
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Correct Answer:
B
Q: 8
A company is looking to grow consideration of their products in their potential customers' purchase
cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
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Correct Answer:
C
Q: 9
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign
results. Although the important user interactions that create conversions are already being captured,
the retailer isn't sure what other tracking events they might obtain
How can they further optimize their campaign?
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Correct Answer:
C
Q: 10
For the last year, you've run a consideration Video campaign. Now you want to see evidence that
your Investment was effective based on the number of times users actually clicked on your videos.
What consideration measurement metric should you use?
