Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted
with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?
Options
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Correct Answer:
C
Q: 2
Cloud Kicks has three products it wants to individually feature as the main image of an email.
Which content block type should best accomplish this design?
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Correct Answer:
C
Q: 3
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific
email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks
that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
Options
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Correct Answer:
C
Q: 4
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The
customer is unsure if they unsubscribed themselves but has not received any emails from CK in the
past 6 months.
Where should an associate view the status of the subscriber?
Options
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Correct Answer:
B
Q: 5
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its
website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the
associate notices that customers who have redeemed more than one promotion code only have one
record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
Options
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Correct Answer:
C
Q: 6
The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather
conditions in the subject line of their email campaigns. This information is stored in the data
extension used for sending.
Which feature should an associate utilize?
Options
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Correct Answer:
A
Q: 7
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to
regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list
and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?
Options
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Correct Answer:
C
Q: 8
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the
subscriber has previously unsubscribed.
What should an associate use at time of send?
Options
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Correct Answer:
C
Q: 9
Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes
them.
Which marketing practice should the associate apply?
Options
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Correct Answer:
B
Q: 10
A marketing associate wants to test which subject line results in the most email opens for the first
email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?
Options
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Correct Answer:
B
Q: 11
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud
Engagement to learn about a journey.
Which components will the associate be able to see?
Options
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Correct Answer:
A
Q: 12
The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage
consent before sending SMS messages to customers.
Which feature should the associate use?
Options
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Correct Answer:
A
Q: 13
A sales representative raised a concern that a customer did not receive certain emails that should
have been sent as part of the new
product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?
Options
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Correct Answer:
C
Q: 14
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in
Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in
the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?
Options
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Correct Answer:
A
Q: 15
A marketing associate needs to create a criteria-based subset of an audience from another data
extension without using structured query language (SQL).
Which data extension should the associate use?
Options
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Correct Answer:
A
Q: 16
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their
needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
Options
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Correct Answer:
B
Q: 17
A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders
correctly in a particular email client, How should the associate respond?
Options
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Correct Answer:
B
Q: 18
. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses
based on the nearest store location to each subscriber. This feature has been scripted by NTO's
Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they
need to ensure this feature is activated.
Which setting in the email send flow controls this?
Options
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Correct Answer:
A
Q: 19
Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual
product with a serial number in the recall.
When sending to the targeted audience in a data extension, which configuration option should an
associate utilize to ensure that a subscriber who purchased multiple products receives an email for
each product?
Options
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Correct Answer:
A
Q: 20
Management at Northern Trail Outfitters would like to start sending personalized emails to its
customers.
Which tools should an associate use to accomplish this?
