Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance
across multiple marketing platform these files contain only the previous day’s opt-out updates. If a
run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
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Correct Answer:
A
Q: 2
Northern Trail Outfitters Is building a data extension that will store preference data for theits
subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
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Correct Answer:
C
Q: 3
Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving
too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
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Correct Answer:
C
Q: 4
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused
customers to complain about their experience. NTO would like to apologize by offering an upgraded
coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
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Correct Answer:
C
Q: 5
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the
metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending
methods?
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Correct Answer:
B
Q: 6
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open
orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?
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Correct Answer:
C
Q: 7
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing
team has to go through out–of–office messages and unsubscribe messages to find customer
responses to the email.
Which feature should help the team?
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Correct Answer:
A
Q: 8
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every
email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
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Correct Answer:
B
Q: 9
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for
the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
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Correct Answer:
C
Q: 10
Northern Trail Outfitters is building an automation that should run as soon as a process completes on
the company’s website. The process does not have access to SFTP.
How should the automation be configured to run?
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Correct Answer:
B
Q: 11
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO
wants to reward the subscriber based upon engagement with the email and provide further
messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
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Correct Answer:
A
Q: 12
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an
exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
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Correct Answer:
C
Q: 13
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the
marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
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Correct Answer:
C
Q: 14
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
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Correct Answer:
B
Q: 15
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to
the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
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Correct Answer:
A
Q: 16
A marketing manager notices emails clustered with images that are inconsistent with branding
guidelines.
Which step should they take to restrict the types of content within the content slot?
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Correct Answer:
C
Q: 17
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel
performance data?
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Correct Answer:
C
Q: 18
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing
cloud SFTP. The vendor is updating its sending cadence and will be delivering files over
approximately eight hours throughout the day. The files will maintain the same naming convention
and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received
while minimizing network?
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Correct Answer:
A
Q: 19
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
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Correct Answer:
C
Q: 20
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase
journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
