After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder
to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
Options
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Correct Answer:
C
Q: 2
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web
Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
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Correct Answer:
B
Q: 3
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were
included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
Options
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Correct Answer:
C
Q: 4
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO
outlet store. The campaign will need to send upto three emails but stop sending to each
specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the
success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
Options
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Correct Answer:
B
Q: 5
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The
email should include details about loyalty members' profiles, point balance, and purchase behavior.
This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
Options
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Correct Answer:
B
Q: 6
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in
communication method?
Options
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Correct Answer:
B
Q: 7
Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized
content. NTO works with an agency to provide the translations, but they lack email developer
resources.
What should NTO do to create and send localized content at scale?
Options
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Correct Answer:
C
Q: 8
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in
the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their
requirements?
Options
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Correct Answer:
A
Q: 9
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static
product recommendations in a product return confirmation email. Next, NTO needs to evaluate the
results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
Options
Discussion
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Correct Answer:
B
Q: 10
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in
Content Builder. However, most imageshave multiple tags that could be applied, which makes it
more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary
granularity?
Options
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Correct Answer:
C
Q: 11
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants
to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
Options
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Correct Answer:
C
Q: 12
A marketing team uses email templates as a means to create a consistent style guide. The team has
recently updated the primarytemplate to coincide with company-wide rebranding; however, content
approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
Options
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Correct Answer:
B
Q: 13
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and
Unique Clicks.
Which area of the application should provide this data?
Options
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Correct Answer:
B
Q: 14
A marketer with Northern Trail Outfitters needs to review how different variations of an email will
render in different email clients.
Which tool should the marketer use?
Options
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Correct Answer:
C
Q: 15
A marketer has scheduled an email that was approved in Content Builder Approvals by their
manager. The marketer then receives a message from their manager that changes are needed and an
email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
Options
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Correct Answer:
B
Q: 16
A marketer has built a journey that they want to run multiple times a day after new data is compiled.
The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
Options
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Correct Answer:
C
Q: 17
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused
customers to complain about their experience. NTO would like to apologize by offering an upgraded
coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
Options
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Correct Answer:
C
Q: 18
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and
journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing
the best?
Options
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Correct Answer:
A
Q: 19
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers
to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for
some subscribers?
Options
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Correct Answer:
B
Q: 20
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every
email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
