Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
Options
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Correct Answer:
C
Explanation
:
Q: 2
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup?
Options
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Correct Answer:
A
Explanation
:
Q: 3
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file
stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
Options
Discussion
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Correct Answer:
B
Explanation
:
Q: 4
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud
account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
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Correct Answer:
A
Explanation
:
Q: 5
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the
parent umbrell
a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional
email.
How should the rest of the business units be organized?
Options
Discussion
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Correct Answer:
B
Explanation
:
Q: 6
During discovery, the customer outlines data requirements and the anticipated use of Marketing
Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data
warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account
Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
Options
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Correct Answer:
D
Explanation
:
Q: 7
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile
app?
Choose 2 answers
Options
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Correct Answer:
A, D
Explanation
:
Q: 8
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data
extensions to be cleared after 12 months.
What action should be taken?
Options
Discussion
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Correct Answer:
D
Explanation
:
Q: 9
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
Options
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Correct Answer:
B, D
Explanation
:
Q: 10
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update
permissions for campaigns related to B3C sales, out not any permissions for campaigns related to
B2B sales.
How should they accomplish this?
Options
Discussion
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Correct Answer:
C
Explanation
:
Q: 11
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a
data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
Options
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Correct Answer:
A
Explanation
:
Q: 12
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes
Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of
all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
Options
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Correct Answer:
B C
Explanation
:
Q: 13
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within
Marketing Cloud.
Which feature should they use?
Options
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Correct Answer:
A
Explanation
:
Q: 14
What are entry source types for Journey Builder?
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Correct Answer:
B
Explanation
:
Q: 15
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their
journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
Options
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Correct Answer:
C
Explanation
:
Q: 16
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to
links in emails.
What functionality would allow this?
Options
Discussion
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Correct Answer:
D
Explanation
:
Q: 17
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
Options
Discussion
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Correct Answer:
B
Explanation
:
Q: 18
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links
in emails.
Which functionality would allow this?
Options
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Correct Answer:
A
Explanation
:
Q: 19
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a
customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
Options
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Correct Answer:
B
Explanation
:
Q: 20
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60%
of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
