1. Veeam Backup & Replication V12 User Guide for VMware vSphere, "Replica Seeding" section: "To facilitate the replication process over a slow WAN link, you can perform replica seeding. Replica seeding helps you reduce the amount of traffic sent over the network during the first session of a replication job."
2. Veeam Backup & Replication V12 User Guide for VMware vSphere, "How Replica Seeding Works" section: "During the first session of the replication job, Veeam Backup & Replication does not read the whole VM image from the source side. It calculates digests for data blocks of the source VM and the 'seed' VM, compares them and transfers over the network only those data blocks that are new or changed."