The "Item Pricing" feature, accessible via the subtab of the same name on a customer's record, allows for the configuration of customer-specific pricing. This functionality enables users to define a unique price for a particular item that applies only to that specific customer. When a sales transaction is created for this customer and item, NetSuite's pricing hierarchy will prioritize this customer-specific price over other pricing levels, such as the item's base price or a general price level assigned to the customer.

B. Base Price: This is the default sales price set on the item record itself and is not specific to any individual customer.
C. Price Level: This is a pricing tier (e.g., Wholesale, Retail) assigned to a customer, but the actual price for that level is defined on the item record, not directly on the customer record for a specific item.
D. Group Pricing: This feature assigns a specific price level to a customer for a predefined group of items, rather than setting a unique price for a single item.

1. NetSuite Help Center, SuiteAnswers: Setting Up Item Pricing (Answer ID: 10091). This document outlines various pricing methods. The section on "Customer-Specific Pricing" states: "You can set up prices for items that are specific to individual customers. On the customer's record, click the Financial subtab, and then click the Item Pricing subtab. Here you can select an item and enter a custom price for that customer." This directly confirms that the "Item Pricing" subtab is the location for this feature.

2. NetSuite Help Center, SuiteAnswers: Customer Specific Pricing (Answer ID: 39531). This guide provides a step-by-step process: "Navigate to the Customer record... Click the Financial subtab > Item Pricing subtab. In the Item column, select the item... In the Price column, enter the custom price for this item that applies only to this customer." This explicitly links the functionality to the "Item Pricing" subtab on the customer record.

3. NetSuite Help Center, SuiteAnswers: Using Pricing Groups (Answer ID: 10093). This document clarifies that "Pricing groups let you assign a customer-specific price level for a group of items." This distinguishes it from setting a specific price for a single item, as described in the question.