Within a pageType configuration in the sitemap, a developer defines several key components specific to that page category. They define contentZones to designate areas for personalization. They configure how to capture user itemActions (like View Product or Add to Cart) through event listeners. They also define how to scrape and map data from the page to user or catalog objects, which is the process of capturing attributes.

B. Campaign: Campaigns are business-logic constructs built in the Personalization UI that use the sitemap's definitions, but they are not defined within the pageType code.

C. Goals: Goals are metrics for campaign success (e.g., conversions) and are configured in the Personalization UI, not in the sitemap's pageType definition.

1. Salesforce Developer Documentation, Marketing Cloud Personalization > Web Integration > Configure a Sitemap. The "Page Type Configuration" section shows that the pageType object contains arrays for contentZones and listeners (which capture itemActions), and objects for mapping catalog data (which involves capturing attributes).