Q: 6
During discovery, the customer outlines data requirements and the anticipated use of Marketing
Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data
warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account
Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
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