(e.g., suppliers may need contract updates, employees may
want operational news).
Outcome:
Tailors the plan to specific stakeholder requirements.
Define Objectives and Key Messages
Step 1: Set Goals
Establish clear aims (e.g., improve supplier collaboration, enhance customer trust).
Step 2: Craft Messages
Develop concise, relevant messages aligned with objectives (e.g., “We’re streamlining procurement
for faster delivery”).
Outcome:
Ensures consistent, purpose-driven communication.
Select Communication Channels
Step 1: Match Channels to Stakeholders
Choose appropriate methods: emails for formal updates, meetings for key partners, social media for
customers.
Step 2: Ensure Accessibility
Use multiple platforms (e.g., newsletters, webinars) to reach diverse groups.
Outcome:
Maximizes reach and engagement.
Implement and Monitor the Plan
Step 1: Roll Out
Launch the plan with a timeline (e.g., weekly supplier briefings, monthly staff updates).
Step 2: Gather Feedback
Use surveys or discussions to assess effectiveness and adjust as needed.
Outcome:
Ensures the plan remains relevant and impactful.
Exact Extract Explanation:
The CIPS L5M4 Study Guide emphasizes structured communication planning:
"Effective communication requires identifying stakeholders, setting clear objectives, selecting
appropriate channels, and monitoring outcomes" (CIPS L5M4 Study Guide, Chapter 1, Section 1.8). It
stresses tailoring approaches to stakeholder needs and using feedback for refinement, critical for
procurement and contract management. Reference: CIPS L5M4 Study Guide, Chapter 1:
Organizational Objectives and Financial Management.
