The best object model to configure within SF for migrating individual customers (B2C) data from

legacy systems is to leverage person account object in Salesforce. Person accounts are a special type

of accounts that store information about individual people by combining certain account and contact

fields into a single record4. Person accounts are useful for B2C scenarios where there is no need to

associate a company name with a contact. Person accounts also support standard Salesforce features

and functionality, such as leads, campaigns, reports, dashboards, etc5. Leverage custom person

account object in SF is not a good option because there is no such thing as a custom person account

object. Leverage custom account and contact object in SF is not a good option because it would

require creating and maintaining additional objects and fields that may not be necessary or

compatible with standard Salesforce features. Leverage standard account and contact object in SF is

not a good option because it would require filling in dummy values for the account name field, which

is mandatory for standard accounts.