The Retail Visit KPI object is the standard location where the results, or actual values, of KPIs captured during a specific store visit are stored. This object serves as a junction between the Visit record and the Assessment Indicator Definition (the KPI definition). When a field representative completes a custom task designed to measure a KPI, a Retail Visit KPI record is created or updated with the captured value in fields such as ActualNumberValue or ActualStringValue. This ensures that KPI data is directly associated with the visit in which it was collected.

A. In the custom object.

This is incorrect because while a custom task might leverage a custom object, the standard Consumer Goods Cloud data model uses the Retail Visit KPI object to store KPI results for reporting and processing.

C. In the Retail Store KPI record.

This is incorrect. The Retail Store KPI record tracks a KPI's target value and overall performance for a store over time, not the specific result from a single visit. Its actual value may be updated based on an aggregation of Retail Visit KPI records.

D. In the Visit Record.

This is incorrect. The Visit record itself stores general information about the visit (e.g., date, time, visitor), but it does not have standard fields to hold the results of individual KPI assessments. These are stored in the related Retail Visit KPI records.

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1. Salesforce Help - Consumer Goods Cloud Data Model: The official data model documentation illustrates the relationships between objects. The RetailVisitKpi object is shown as the junction object linking Visit and AssessmentIndicatorDefinition, designed to capture visit-specific results.

Reference: Salesforce Help, "Consumer Goods Cloud Data Model," RetailVisitKpi object details.

2. Salesforce Developer Guide - RetailVisitKpi Object: The object reference explicitly states its purpose. "Represents the key performance indicators (KPIs) for a visit to a retail store... When a field rep captures the actual value for a KPI during a visit, a Retail Visit KPI record is created."

Reference: Salesforce Developer Guide, "Object Reference for Salesforce and Lightning Platform," RetailVisitKpi entry.

3. Salesforce Help - Set Up KPIs for Your Field Reps: This guide details the process and data flow. It confirms, "When a field rep captures the actual value for a KPI during a visit, a Retail Visit KPI record is created."

Reference: Salesforce Help, "Set Up KPIs for Your Field Reps," section on KPI data capture.