Option B is it. Measures need to be meaningful and accepted by stakeholders, otherwise you get no real engagement or follow-through. A looks tempting (benchmarking helps), but unless your audience buys in, improvement just doesn’t happen. Saw something similar before, pretty confident B is correct but happy to hear if anyone sees it differently.
Yeah, it really comes down to what matters for buy-in. B makes sense since if the measures aren’t meaningful or accepted by stakeholders, nothing really changes. You can benchmark all day (A), but without stakeholder support it won’t stick. Pretty sure B is right.