A campaign template in Adobe Campaign Classic is a blueprint that pre-defines key elements of a marketing campaign. Using an incorrect template directly impacts the campaign's execution and measurement. The template contains a pre-built workflow that specifies the targeting logic (queries), the type of delivery (e.g., email, SMS), and various parameters like cost tracking and control groups. Therefore, selecting the wrong template can cause the workflow to target the wrong audience, use an unintended delivery channel, and misalign the campaign's data with reporting structures, leading to inaccurate performance analysis.

D. The campaign template could send to individual without a delivery selected

This is functionally impossible in Adobe Campaign. A delivery activity is a mandatory component within a workflow to execute any communication send; a send cannot occur without a delivery.

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1. Adobe Experience League Documentation - Get started with campaign templates: "Campaign templates allow you to define the main settings of your campaigns

such as the targeting workflow

one or more deliveries

and the processes to be executed." This source confirms that templates define the targeting workflow (supporting answer A) and the deliveries (supporting answer B).

2. Adobe Experience League Documentation - Campaign templates: "A campaign template lets you define a set of characteristics that can be reused for other campaigns. The template can contain: A workflow... A set of services... A set of advanced parameters." The workflow contains targeting and delivery activities. Advanced parameters and campaign properties influence how data is categorized and tracked

which directly impacts reporting (supporting answer C).

3. Adobe Experience League Documentation - Targeting workflows: "The targeting workflow defines the main process of the campaign: population to be targeted

deliveries

etc." This explicitly links the workflow (defined in the template) to targeting the correct population (A) and configuring the correct deliveries (B). The "etc." encompasses other processes that can affect reporting (C).