In an Adobe Experience Manager (AEM) Screens project, the Business Strategist is typically

responsible for defining project requirements, setting up Key Performance Indicators (KPIs), and

driving the project’s strategic vision. As the main driver of the project, the Business Strategist

ensures that the project aligns with business goals and that the KPIs effectively measure the success

of the deployment. They work closely with stakeholders to establish the project’s objectives and

ensure that all project phases meet the defined goals.

Key Responsibilities of a Business Strategist:

Requirements Definition: They gather and document the business needs, translating them into

actionable requirements for the project team.

KPI Establishment: The strategist sets up and monitors KPIs to track the project’s success and ensure

that it meets business objectives.

Project Vision and Direction: As the main project driver, the strategist provides leadership and

direction, aligning the project with the organization's strategic goals.

Adobe Experience Manager Reference:

AEM Screens projects benefit from having a Business Strategist who can clearly articulate the

business value and desired outcomes. AEM documentation on project management roles

emphasizes the importance of strategy in defining and achieving project success through careful

planning and goal-setting.