In Adobe Experience Manager (AEM), the Launches feature is specifically designed to help content
authors develop and prepare content ahead of its release. This is particularly useful for planning and
managing content for future dates. Launches allows users to create a copy of a page or a site, where
they can make changes, such as updates or new content additions, that are set to be published at a
future specified time.
Key Points about AEM Launches:
Versioning for Future Release: While Page Versions (option A) is used for saving different versions of
a page as it evolves, it does not inherently support scheduling content for future publication.
Launches, on the other hand, allows content authors to prepare content in advance with a specific
launch date, facilitating efficient content scheduling and management.
Efficiency in Content Management: Launches can be used to test and review new content layouts and
updates in an isolated environment without impacting the live site. This is critical for content
planning around events, product launches, or marketing campaigns.
Flexible Editing and Synchronization: Launches allows content authors to edit content in a separate
launch environment and later synchronize changes with the original site when they are ready to go
live. This ensures that the changes are published precisely when desired.
Adobe Experience Manager Reference:
In AEM as a Cloud Service (AEMaaCS) and AEM 6.5+, the Launches feature is accessible to content
authors through the Touch UI. This feature is often leveraged in scenarios where content is required
to be managed on a timeline, such as marketing campaigns that need to align with specific dates or
events. For detailed guidance, Adobe Experience Manager provides comprehensive documentation
on how to configure and utilize Launches, which can be found in the AEM documentation under
Content Management sections specific to AEM Sites.
In summary, for future content planning and release, Launches is the preferred feature as it aligns
with AEM’s best practices for managing and scheduling content efficiently.
