Comprehensive and Detailed In-Depth Cisco Business Value Demonstrations (BVD) are tools designed

to help partners articulate the value of Cisco solutions to SMB customers during sales engagements.

The primary benefits include:

A . Demonstrating ROI of solutions:BVDs focus on showing measurable returns on investment, such

as cost savings or productivity gains. For example, a BVD might illustrate how Cisco Meraki reduces IT

management time, translating into financial benefits for an SMB. This is a key selling point to justify

investment.

C . Showcasing practical use cases:BVDs provide real-world examples or simulations of how Cisco

solutions work in SMB environments (e.g., a retail store using Meraki for Wi-Fi and security). This

helps customers visualize the practical application and relevance to their business.

D . Aligning solutions with client needs:BVDs are tailored to specific customer pain points, ensuring

the proposed solution addresses their unique challenges (e.g., hybrid work, security). This alignment

builds credibility and trust in the sales process.

B . Providing free product trials:While Cisco offers trials in some contexts (e.g., Meraki free AP trials),

this is not a core function of BVDs, which are demonstration tools, not trial programs.

E . Offering competitive pricing models:Pricing discussions may occur separately, but BVDs focus on

value demonstration (ROI, use cases) rather than presenting pricing models, which is typically

handled outside the demonstration scope.

A, C, and D directly reflect the purpose of BVDs in enhancing SMB sales engagements by proving

value and relevance.

Reference:Cisco’s Partner Sales Connect portal and SMB Specialization resources detail BVDs as tools

for showing ROI, use cases, and customer alignment, as supported by the 700-750 SMBE exam

content on articulating business value.