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Q: 1
An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design?
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Q: 2

An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below. Facebook Blueprint 200-101 question Which conclusion should the analyst make based on this data?

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Q: 3
An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?
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Q: 4
A travel company wants to know if it gets additional conversions by relying only on its direct response strategies, as opposed to combining each strategy with branding campaigns. The company continuously keeps track of each strategy's performance, but it measures them separately. Also, each strategy's measurement has its own KPI. These are the latest results: • Branding campaigns: • A benchmark of 35 Brand Lift tests, SI.70 USD per additional ad recaller • An average of 125 conversions per campaign • Direct response campaigns: ; A benchmark of 20 Lift tests, $2.50 USD per Conversion Lift - An average of 370 conversions per campaign What should the company do to test if it gets more incremental conversions from relying only on direct response strategies?
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Q: 5
A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns. How should the analysis help contextualize the results?
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Q: 6
A snack retailer runs an eight-week video campaign with attributed sales. The campaign targets snack lovers, gamers, and millennials. The test results are as follows: Facebook Blueprint 200-101 question What should the company test using experimental design to improve efficiency in number of exposures?
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Q: 7
A marketing effectiveness analyst based in an emerging market obtains the following multiple linear regression output for predicting sales as function of price (Price), distribution (Distribution) and advertising (Ads). Some issues occurred with the software, and some of the regression results are corrupted on the output. Facebook Blueprint 200-101 question What interpretation should be made from the output?
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Q: 8
A brand that has traditionally focused on TV campaigns has recently started advertising on digital channels like Facebook and YouTube. The brand manager has advised the company to invest in developing mobile-optimized creative and that its TV ads are too long to perform well online. A post-campaign analysis was run to assess the relationship between complete video views and video duration in order to make the case that videos with shorter duration tend to achieve a greater number of complete views. This scatter plot demonstrates the findings of the analysis. Facebook Blueprint 200-101 question How many of these data points are likely to skew the findings of this analysis?
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Q: 9
A beauty brand notices an increase in consumer demand for organic beauty products and wants to increase sales with its current budget. Its media spend is across four media channels with equal budget allocation. The company buys two target audiences. One audience is a demographic target audience, ages 25-35. The other audience is a behavioral target audience of people who have expressed interest in organic beauty products. This beauty brand gives credit for a conversion when one of these high-intent consumers is served an ad and clicks the ad. The analyst recommends shifting the total budget to the demographic target audience. What is a possible reason for this recommendation? Facebook Blueprint 200-101 question
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Q: 10
An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi- cell Conversion Lift test with equal budgets between both cells: • Strategy A: Auction buying; Automatic Placements • Strategy B: Auction buying; Facebook News Feed only After the first day, the results are as follows: • Strategy A: Automatic Placements: 12 conversions • Strategy B: Facebook News Feed only: 14 conversions What should the analyst recommend?
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