Q: 10
An analyst reviews Conversion Lift test results mid-flight and has the option to take action
immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-
cell Conversion Lift test with equal budgets between both cells:
• Strategy A: Auction buying; Automatic Placements
• Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
• Strategy A: Automatic Placements: 12 conversions
• Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?
Options
Discussion
Its C. Saw similar questions in official practice and guides, always suggested shifting budget to the better performing cell even mid-flight.
Probably C here, but not 100% sure. I think since it's a multi-cell test and Strategy B is leading in conversions after day one, shifting budget could boost performance early. But it's weird to make a call so soon, conversion cycle is long. Anyone else think C makes sense?
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