Northern Trail Outfitters wants to control what content is available to certain users and business
units. They also want to control what is allowed to be edited and ensure those edited are reviewed
prior to being changed.
What should be implemented to achieve these goals?
Options
Discussion
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Correct Answer:
B
Q: 2
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing
Cloud. They want to ensure commercial emails are not sent to email addresses who have previously
opted-out.
Which feature should they use?
Options
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Correct Answer:
B
Q: 3
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to
view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
Options
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Correct Answer:
A
Q: 4
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome
messages on behalf of the brand with an optimized send time. New customers will be sent to
Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
Options
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Correct Answer:
B
Q: 5
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account.
Through discovery, it is determined there are over 200 million records they plan to upload via the
REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
Options
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Correct Answer:
B, D
Q: 6
A customer indicates their point-of-sale system can be configured to upload a file every fifteen
minutes. The filename is not consistent for each upload. Their consultant recommends they use a
File Drop Automation.
Which two considerations should be made?
Choose 2 answers
Options
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Correct Answer:
A, B
Q: 7
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed
on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly
bais? (Choose 2 answers)
Options
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Correct Answer:
B, C
Q: 8
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this
data into Marketing Cloud through a file drop automation. The automation contains an import
activity which overwrites a staging data extension, as well as an SQL Query activity which brings this
data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported
through this automation, and would also like to prevent the sendable date extension from being
updated that day.
Which solution ts appropriate in this situation?
Options
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Correct Answer:
C
Q: 9
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers
who belong to a specific publication list.
Which Data View could they use to achieve this?
Options
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Correct Answer:
A
Q: 10
A B2B customer notices they have a large number of subscribers marked as 'Held'. During
troubleshooting, they realize these were soft bounces from overwhelming the email servers of many
of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
Options
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Correct Answer:
A
Q: 11
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.
The corporate office the advertising copy and subscriber list. The owners of franchised stores add a
customized local message to the marketing campaign.
What hierarchy should be recommended?
Options
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Correct Answer:
B
Q: 12
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions,
like Product Information.
How Should they configure these data sources?
Options
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Correct Answer:
A
Q: 13
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in
their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are
trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
Options
Discussion
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Correct Answer:
D
Q: 14
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a
birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered
List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
Options
Discussion
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Correct Answer:
C
Q: 15
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of
Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
Options
Discussion
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Correct Answer:
C
Q: 16
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They
want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to
Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a
geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in
each BU?
Options
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Correct Answer:
D
Q: 17
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current
email messaging campaign. They want to import cases that indicate the customer wants someone to
contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
Options
Discussion
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Correct Answer:
C
Q: 18
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development,
UAT, and production. They want to test all automations and Journeys In each environment prior to
launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey
Builder configurations between each environment?
Options
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Correct Answer:
C
Q: 19
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added
as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
Options
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Correct Answer:
D
Q: 20
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their
website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect
Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
