SALESFORCE-MARKETING-ASSOCIATE.pdf
Q: 1
Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted
with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?
Options
Q: 2
Cloud Kicks has three products it wants to individually feature as the main image of an email.
Which content block type should best accomplish this design?
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Q: 3
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific
email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks
that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
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Q: 4
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The
customer is unsure if they unsubscribed themselves but has not received any emails from CK in the
past 6 months.
Where should an associate view the status of the subscriber?
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Q: 5
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its
website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the
associate notices that customers who have redeemed more than one promotion code only have one
record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
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Q: 6
The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather
conditions in the subject line of their email campaigns. This information is stored in the data
extension used for sending.
Which feature should an associate utilize?
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Q: 7
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to
regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list
and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?
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Q: 8
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the
subscriber has previously unsubscribed.
What should an associate use at time of send?
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Q: 9
Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes
them.
Which marketing practice should the associate apply?
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Q: 10
A marketing associate wants to test which subject line results in the most email opens for the first
email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?
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Question 1 of 10
