Pegasystems PEGACPDC88V1
Q: 1
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to
prioritize the offers according to customer behavior. With the introduction of the Gold credit card
offer, the offer click-through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
Options
Q: 2
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time,
they received the wrong offer promotion, leading to customer dissatisfaction. The company decides
to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
Options
Q: 3
Which of the following reasons explains why a customer might receive an action that they already
accepted?
Options
Q: 4
MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its
website. The company wants to present more relevant offers to customers based on customer
behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to
select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups?
The company wants to present offers from both the groups and arbitrate across the two groups to
select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups?Options
Q: 5
A financial institution has created a new policy that states the company will not send more than 500
emails per day. Which option allows you to implement the requirement?
Options
Q: 6
HOTSPOT
U+ Bank's marketing department wants to use the always-on outbound approach to send
promotional emails about credit card offers to qualified customers. As a part of this promotion, the
bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three
conditions should be defined in Engagement policy as best practice.


Your Answer
Q: 7
MyCo, a telecom company, uses Pega Customer Decision Hub™ to present offers to qualified
customers. The business recently decided to send offer messages through the email channel. The
Design department has designed an email treatment which includes dynamic placeholders.
As a deaccessioning architect, what do you use in order to test the visualization and the rendering of
the email content, including replacing of the placeholders with customer information?
Options
Q: 8
Pega Customer Decision Hub enables organizations to make Next-Best decisions. To which type of a
decision is Next-Best-Action applied?
Options
Q: 9
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an
external tool to design email content and a third-party email service provider to send emails to its
customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
Options
Q: 10
U+ Bank wants to offer a Gold credit card to customers who have an annual income of more than
USD150000. What do you configure in the Next-Best-Action Designer to achieve this outcome7
Options
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