Free PDDM Practice Test Questions and Answers (2026) | Cert Empire Practice Questions
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DMI PDDM
Q: 1
Which one of the following is the name for a camera-based application on a smart phone that reads
printed code-style icons? Choose one of the following:
Options
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Q: 2
An end-user's email inbox is a personal space. With this in mind, what would it be important to
consider with your email marketing messages? Choose one of the following:
Exhibit:


Options
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Q: 3
Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field
Communications (NFC) combine to make up? Choose one of the following:
Options
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Q: 4
You have been preparing the latest Digital Marketing Strategy document for the Senior Management
Team. In particular you have taken into account factors such as age and gender, as well as the social
background of your target audience. What is the general term used to describe this? Choose one of
the following:
Exhibit:


Options
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Q: 5
HOTSPOT
Click in the relevant area of the LinkedIn screen below to begin to select the relevant job titles or
roles of the ideal target audience for your LinkedIn Ad Campaign:


Your Answer
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Q: 6
Which one of the following would be considered as a traditional marketing channel?
Options
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Q: 7
What do Keyword Research Tools provide information about? Choose one of the following:
Options
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Q: 8
HOTSPOT
Click in the LinkedIn screen shown in order to begin adding a photo to your LinkedIn ad:


Your Answer
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Q: 9
There are tools available to allow you see how a site renders and displays in different web browsers.
Which one of the following is such a tool?
Options
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Q: 10
Which digital marketing tactic develops engagement with the target audience across a range of
different networks, forums and devices? Choose the appropriate digital marketing tactic from the
Digital Marketing Institute Framework using the numbered options given.
Exhibit:


Options
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Q: 11
With mobile marketing, an explicit opt-in to messages should be requested or confirmed in the first
instance from the end-user. What is this approach part of? Choose one of the following:
Exhibit:


Options
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Q: 12
What does the term 'frequency' refer to in email marketing? Choose one of the following:
Options
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Q: 13
What is the name given to the series of pages leading to the goal page destination URL? Choose one
of the following:
Options
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Q: 14
You recognize the importance of creating articles and blog posts to drive traffic to your website. What
is this activity known as? Choose one of the following:
Options
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Q: 15
HOTSPOT
Where would you click in the Google AdWords screen shown in order to adjust your campaign spend
allowance? Click in the screen below.


Your Answer
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Q: 16
You wish to make the most of your email marketing campaign. Which practice can help
with Click Through Rates? Choose one of the following:
Exhibit:


Options
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Q: 17
HOTSPOT
You are working on a Product Launch event within Facebook. Click in the screen shown to
begin adding a map of the event location:


Your Answer
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Q: 18
HOTSPOT
Click in the screen below to sign up for the Digital Marketing Institute YouTube Channel:


Your Answer
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Q: 19
HOTSPOT
Which tab will you first click on within the Google AdWords screen shown below in order to access
your Ad Groups?


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Q: 20
DRAG DROP
You want to adopt an appropriate communication style and tone. Match the style of communication
with the target group below:


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Question 1 of 20