DMI PDDM
Q: 1
Which one of the following is the name for a camera-based application on a smart phone that reads
printed code-style icons? Choose one of the following:
Options
Q: 2
An end-user's email inbox is a personal space. With this in mind, what would it be important to
consider with your email marketing messages? Choose one of the following:
Exhibit:
Options
Q: 3
Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field
Communications (NFC) combine to make up? Choose one of the following:
Options
Q: 4
You have been preparing the latest Digital Marketing Strategy document for the Senior Management
Team. In particular you have taken into account factors such as age and gender, as well as the social
background of your target audience. What is the general term used to describe this? Choose one of
the following:
Exhibit:
Options
Q: 5
HOTSPOT
Click in the relevant area of the LinkedIn screen below to begin to select the relevant job titles or
roles of the ideal target audience for your LinkedIn Ad Campaign:
Your Answer
Q: 6
Which one of the following would be considered as a traditional marketing channel?
Options
Q: 7
What do Keyword Research Tools provide information about? Choose one of the following:
Options
Q: 8
HOTSPOT
Click in the LinkedIn screen shown in order to begin adding a photo to your LinkedIn ad:
Your Answer
Q: 9
There are tools available to allow you see how a site renders and displays in different web browsers.
Which one of the following is such a tool?
Options
Q: 10
Which digital marketing tactic develops engagement with the target audience across a range of
different networks, forums and devices? Choose the appropriate digital marketing tactic from the
Digital Marketing Institute Framework using the numbered options given.
Exhibit:
Options
Question 1 of 10
