Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in
the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system,
holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as
a _____ in the BCG matrix.
Options
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Correct Answer:
C
Q: 2
Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean.
However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water
damage caused by hurricane flooding. In this scenario,
Options
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Correct Answer:
D
Q: 3
Which of the following is a tool used to determine amount of traffic using a site, visiting a blog or
tweeting about it?
Options
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Correct Answer:
E
Q: 4
Which of the following would a firm be likely to do at the implementation stage of its marketing
strategy?
Options
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Correct Answer:
C
Q: 5
Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the
aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____
media.
Options
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Correct Answer:
B
Q: 6
Which of the following is true of the standardized marketing approach?
Options
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Correct Answer:
C
Q: 7
A TV show has a rating of 7 points. What does this imply?
Options
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Correct Answer:
B
Q: 8
Which of the following is likely to be the most expensive supply chain system in an agrarian
economy, if all levels of the supply chain are involved?
Options
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Correct Answer:
C
Q: 9
Serenity Inc. exercises reward power over a channel partner when Serenity:
Options
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Correct Answer:
A
Q: 10
Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian
firm to make watches. According to the terms of the agreement the firms agreed to pool resources
and share losses. What type of partnership agreement does this situation most likely represent?
Options
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Correct Answer:
D
Q: 11
If an endorser is represented as an actual user of the marketer’s product, the endorsement can only
be used as long as:
Options
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Correct Answer:
D
Q: 12
Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will
increase efficiency for the company. Which of the following is a feature of a push strategy?
Options
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Correct Answer:
A
Q: 13
Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at
their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase
heaters while the weather is still warm, because the cold months are still at least three months away.
Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30%
on the usual price. This scenario is an example of a(n) _____.
Options
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Correct Answer:
E
Q: 14
When a claim cannot be made in a non-misleading way, due to the limitations of a platform:
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Correct Answer:
A
Q: 15
Which of the following is true of PSA's?
Options
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Correct Answer:
D
Q: 16
Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut.
Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a
preview of it illustrates the _____ of a haircut.
Options
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Correct Answer:
D
Q: 17
Blogs provide companies with the opportunity to
Options
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Correct Answer:
C
Q: 18
Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S.
Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the
competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers.
The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and
utilities across the industry. Port's pricing strategy is focused on _____.
Options
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Correct Answer:
A
Q: 19
Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent
discount on all perfumes. These type of offers are known as a(n)
Options
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Correct Answer:
D
Q: 20
Jeanne's, a mom and pop store, sells a large variety of groceries. Jeanne's buys its products from
several warehouse owners and sells to consumers from varied market segments. In this scenario,
Jeanne's is an example of a _____.
