MARKETING-CLOUD-EMAIL-SPECIALIST.pdf
Q: 1
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder
to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
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Q: 2
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web
Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
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Q: 3
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were
included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
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Q: 4
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO
outlet store. The campaign will need to send upto three emails but stop sending to each
specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the
success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
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Q: 5
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The
email should include details about loyalty members' profiles, point balance, and purchase behavior.
This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
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Q: 6
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in
communication method?
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Q: 7
Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized
content. NTO works with an agency to provide the translations, but they lack email developer
resources.
What should NTO do to create and send localized content at scale?
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Q: 8
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in
the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their
requirements?
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Q: 9
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static
product recommendations in a product return confirmation email. Next, NTO needs to evaluate the
results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
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Q: 10
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in
Content Builder. However, most imageshave multiple tags that could be applied, which makes it
more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary
granularity?
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Question 1 of 10
