MARKETING-CLOUD-CONSULTANT.pdf
Q: 1
Northern Trail Outfitters wants to control what content is available to certain users and business
units. They also want to control what is allowed to be edited and ensure those edited are reviewed
prior to being changed.
What should be implemented to achieve these goals?
Options
Q: 2
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing
Cloud. They want to ensure commercial emails are not sent to email addresses who have previously
opted-out.
Which feature should they use?
Options
Q: 3
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to
view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
Options
Q: 4
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome
messages on behalf of the brand with an optimized send time. New customers will be sent to
Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
Options
Q: 5
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account.
Through discovery, it is determined there are over 200 million records they plan to upload via the
REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
Options
Q: 6
A customer indicates their point-of-sale system can be configured to upload a file every fifteen
minutes. The filename is not consistent for each upload. Their consultant recommends they use a
File Drop Automation.
Which two considerations should be made?
Choose 2 answers
Options
Q: 7
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed
on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly
bais? (Choose 2 answers)
Options
Q: 8
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this
data into Marketing Cloud through a file drop automation. The automation contains an import
activity which overwrites a staging data extension, as well as an SQL Query activity which brings this
data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported
through this automation, and would also like to prevent the sendable date extension from being
updated that day.
Which solution ts appropriate in this situation?
Options
Q: 9
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers
who belong to a specific publication list.
Which Data View could they use to achieve this?
Options
Q: 10
A B2B customer notices they have a large number of subscribers marked as 'Held'. During
troubleshooting, they realize these were soft bounces from overwhelming the email servers of many
of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
Options
Question 1 of 10
