When facing OAuth 2.0 authentication issues during the setup of a data stream in Marketing Cloud

Intelligence, checking the Named Credential settings within Salesforce is a critical step. Named

Credentials provide a secure way to manage authentication details for external services, ensuring

that Salesforce can securely connect to Marketing Cloud Intelligence. By verifying and, if necessary,

adjusting the Named Credential settings, the consultant can resolve authentication issues, enabling

successful data stream setup and integration between Salesforce and Marketing Cloud

Intelligence.Reference:https://help.salesforce.com/

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Comprehensive and Detailed Explanation From Exact Extract:

While many GAM functions can be automated through integrations, loading creatives and

associating them to line items often require manual intervention to ensure the correct assets are

linked. Inventory availability and order creation are generally handled programmatically or via Media

Cloud integration.

Reference:

Media Cloud GAM Integration Workflow

https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_manual_steps.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Media Cloud leverages real-time integrations with ad servers to surface errors or notifications such

as missing creatives or schedule changes directly in the system. This allows users to act promptly

based on live data. Reporting and analytics are more historical and do not provide immediate error

visibility. Einstein is not specifically designed for ad server error reporting.

Reference:

Media Cloud Ad Server Integration Guide

Real-time Data Handling in ASM

https://help.salesforce.com/s/articleView?id=sf.media_cloud_realtime_integration.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing

advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, and

User's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media

Cloud out-of-the-box.

Reference:

Media Cloud Digital Ad Targeting Features

Salesforce Media Cloud Product Guide

https://help.salesforce.com/s/articleView?id=sf.media_cloud_targeting.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors

for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for

large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily

Salesforce data transformation tools, not ingestion methods for MCI.

Reference:

Marketing Cloud Intelligence Integration Overview

https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Determining compatibility with existing ad servers and the types of ad products involved is critical

when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures

technical fit, while product types determine if ASM supports the business model. Marketing

automation systems and ad format dimensions are less critical at this stage.

Reference:

Media Cloud ASM Evaluation Checklist

Salesforce Media Cloud Integration Guidelines

https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Designing orchestration plans benefits from creating a master end-to-end plan for sequencing order

milestones and breaking orchestration into separate plans per functional area (provisioning, logistics,

billing) to manage complexity and integration points. Using a single swim lane or over-describing

commercial products is not recommended.

Reference:

Media Cloud Order Management Orchestration

https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management_orchestration.ht

m&type=5

Comprehensive and Detailed Explanation From Exact Extract:

In Media Cloud, Media Campaign is a record type under the Quote object, allowing specialized

handling of media campaigns within the sales process framework.

Reference:

Media Cloud Quote Record Types

https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_record_types.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

The managed package includes OmniScript Definitions, CPQ APIs, Apex Classes, and Lightning Web

Components as core functional components to deliver Media Cloud features. Other sets list

supporting components but not the full package essentials.

Reference:

Media Cloud Package Contents

https://help.salesforce.com/s/articleView?id=sf.media_cloud_package_contents.htm&type=5

Comprehensive and Detailed Explanation From Exact Extract:

Product Designer in Media Cloud allows modeling complex advertising products efficiently by

associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This

approach streamlines product configuration for sales users. Creating custom objects or relying solely

on Product page layouts is less efficient and lacks native support for media-specific attributes.

Reference:

Media Cloud Product Designer Guide

Advertising Product Modeling Best Practices

https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5