Data integrity is the accuracy, completeness, and consistency of data in the pipeline. Data integrity is

essential for effective forecasting, reporting, and decision making. A sales representative who works

at a heavily siloed company may face challenges in gathering insights for renewals, such as customer

satisfaction, usage, feedback, and retention. To improve data integrity in thepipeline working across

silos, the sales rep should collaborate with other customer-facing teams, such as service, support,

marketing, and product. By sharing information and insights with these teams, the sales rep can gain

a holistic view of the customer’s needs, expectations, and challenges, and plan accordingly for

renewals. The other options are not effective ways to improve data integrity, as they may

compromise customer trust, violate privacy, or reduce profitability. Reference:

Cert Prep: Salesforce Certified Sales Representative, unit “Assess Risks and Opportunities”

[Sales Rep Training], unit “Create Effective SellingHabits”