The chasm is the gap in the technology adoption lifecycle between the early adopters and the early

majority. The early adopters are visionaries who are open to trying new technologies, whereas the

early majority are pragmatists who are more cautious and skeptical. The chasm occurs due to the

different expectations and requirements of these two groups. A product that appeals to the early

adopters may not appeal to the early majority, who value reliability, compatibility, and convenience

over novelty and differentiation. Therefore, a product needs to cross the chasm by finding a niche

market, establishing a clear value proposition, and creating a strong word-of-mouth.

Reference:

Crossing the Chasm & Scale Your SaaS: This article from Userpilot provides a practical guide on how

to cross the chasm and scale a SaaS product, with examples and tips on finding product-market fit,

defining a beachhead market, and creating a whole product.

Crossing the Chasm in the Technology Adoption Life Cycle: This article from Business to You explains

the concept and purpose of the technology adoption lifecycle and the chasm, and how they can help

marketers understand and target different customer segments.