One of the strengths of qualitative research is that it can be applied to a large number of people, as it
does not require a fixed sample size or a predefined set of questions. Qualitative research can use
various methods, such as interviews, focus groups, observations, or document analysis, to collect
data from different sources and contexts. This allows researchers to explore a wide range of
perspectives, experiences, and meanings, and to generate rich and diverse insights.
Reference:
23 Advantages and Disadvantages of Qualitative Research
5 Strengths and 5 Limitations of Qualitative Research
