SKU rationalization is a process that involves reviewing and trimming down the product variety to

focus on the most profitable SKUs1. This process is crucial in managing SKU proliferation, which

refers to the creation of multiple product records for various product combinations offered, even

though they are the same product, merely sold under different scenarios2.

In the context of Salesforce Revenue Cloud, SKU rationalization can be achieved through the

consolidation of products in the following areas:

B . Same product names with different attribute values: Products that are essentially the same but

have different attribute values can be consolidated. This reduces the complexity of the product

catalog and makes it easier to manage2.

D . Same product names commonly found in the same bundle: Products that are often sold together

in the same bundle can be consolidated. This not only simplifies the product catalog but also makes it

easier for customers to make purchases2.

E . Same product names with different Term length: Products that are the same but have different

term lengths can be consolidated. This can simplify the product catalog and make it easier for

customers to understand the products they are purchasing2.

Reference: 2

https://www.simplus.com/sku-rationalization-strategy/