The Product Owner is accountable for maximizing the value of the product. Value is an outcome determined by the customer and user, not an internal measure of output. To ensure the product delivers value, the Product Owner must focus on evidence-based measures.

Feature usage (A) provides quantitative data on which parts of the product customers find useful.

Direct customer feedback (B) offers qualitative insights into user satisfaction, pain points, and needs.

Ease of adoption and use (C) directly impacts the customer's ability to realize the product's value.

These three elements provide a holistic view of the product's current value and guide the Product Owner in making decisions to enhance it.

D. Velocity is an internal team metric measuring output per Sprint, not the value or outcome delivered to the customer.

E. Scrum is founded on empiricism and adapting to change. Minimizing scope changes prevents the team from responding to new insights to maximize value.

1. Schwaber

K.

& Sutherland

J. (2020). The Scrum Guide. Scrum.org. p. 5. The guide states

"The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team." This accountability necessitates a focus on value-centric measures

not internal metrics.

2. Scrum.org. (2020). The Evidence-Based Management Guide. pp. 6-8. This guide details Key Value Areas (KVAs) for measuring value. "Current Value" (CV) is a key KVA that is assessed through metrics like customer satisfaction

employee satisfaction

and customer usage index

which directly support options A

B

and C.

3. Maximini

D. (2015). The Scrum Culture: Introducing Agile Methods in Organizations. Springer International Publishing. p. 61. In the chapter on the Product Owner

it is emphasized that "The Product Owner is responsible for the value of the product... He is not responsible for the velocity of the team." This distinguishes the PO's focus on value (outcome) from team productivity (output). DOI: https://doi.org/10.1007/978-3-319-11827-7