 Context:

U+ Bank wants to use outbound communication channels for Next-Best-Action recommendations.

 Available Outbound Channels:

Mobile Application: Typically considered an inbound channel.

Google: Used for online advertising but not a direct outbound channel.

SMS: Commonly used outbound channel for direct customer communication.

Email: Widely used outbound channel for direct customer communication.

Contact Center: Usually an inbound channel where customers call in.

 Selection:

SMS and Email are the most suitable outbound channels for sending Next-Best-Action

recommendations directly to customers.

 Verification from Pega Documentation:

Pega documentation on configuring and using SMS and Email as outbound channels for Next-Best-

Action delivery.

Reference: Pega-Customer-Decision-Hub-User-Guide-85.pdf, section on outbound channels and

Next-Best-Action recommendations.