 Ensuring the Email Channel is Enabled:

Navigate to the Channels tab in the Next-Best-Action Designer.

Ensure that the toggle for the Email channel is set to ON.

This action enables the email channel, making it available for use in Next-Best-Action strategies.

Reference: Pega-Customer-Decision-Hub-User-Guide-87.pdf, section on enabling channels .

 Configuring Arbitration for Email Actions:

Arbitration rules determine the prioritization of actions in the Next-Best-Action framework.

Navigate to the Arbitration tab in the Next-Best-Action Designer.

Configure the arbitration settings to boost the prioritization of actions intended for email.

This step ensures that email actions are given appropriate weight and are more likely to be selected

for delivery via the email channel.

Reference: Pega-Customer-Decision-Hub-User-Guide-87.pdf, section on configuring arbitration .