Q: 18
Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S.
Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the
competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers.
The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and
utilities across the industry. Port's pricing strategy is focused on _____.
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