Q: 1
Green Elk & Company is the world's leading manufacturer of agricultural and forestry machinery. The
former company slogan "Elk always runs" has recently been changed to "Elk feeds the world". One of
Green Elk's strategic goals is to increase its revenue in the emerging markets of China, India, and
other parts of Asia by 80 % within three years. This requires a new business model that caters to
significantly smaller farms with limited budgets. You are the Chief Enterprise Architect and the CIO
asks you to assess the now business model for smaller farms with smaller budgets. By applying the
Sustainable Business Model Canvas, which sequence of steps is best practice?
Options
Discussion
Not B, C follows the usual canvas flow since you always start by clarifying the value proposition and target customer. B is tempting but jumps into resources too early, which isn’t best practice from what I’ve seen in similar questions.
Maybe B, since starting with resources and partners sometimes makes sense if you need to check technical feasibility first for niche markets.
Its C. Best practice with the sustainable canvas is to start by defining value prop and customer segments, not resources or costs.
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