SAP Qualtrics is the designated Experience Management (XM) solution within SAP's Intelligent Enterprise framework. Its primary function is to collect and analyze experience data (X-data) across four key areas: customers, employees, products, and brand. The core strategy of the Intelligent Enterprise is to combine this X-data from Qualtrics with operational data (O-data) from other SAP applications like SAP S/4HANA and SAP SuccessFactors. This integration provides organizations with a comprehensive understanding of not only what is happening in their business but also why it is happening, enabling them to close experience gaps and make more informed decisions.
