According to the ArchiMate 3.2 Specification1, a driver represents an external or internal condition
that motivates an organization to define its goals and implement the changes necessary to achieve
them. Drivers that are associated with a stakeholder are often called “concerns” of that stakeholder.
A stakeholder represents the role of an individual, team, or organization (or classes thereof) that
represents their interests in the outcome of the architecture. A motivation element is an element
that represents the reasons for designing and implementing an architecture, such as stakeholders,
drivers, goals, principles, requirements, or value. A motivation element is denoted by a hexagonal
shape.
The diagram below shows a motivation element (driver) named Market Share that influences a
stakeholder named CMO. The influence relationship is denoted by a dashed line with an open
arrowhead.
The influence relationship means that the driver affects the stakeholder’s interests or concerns.
Therefore, the best interpretation of the diagram is that the CMO is motivated by the driver Market
Share.
