The 'Frame the Programme or Project' process is the initial step in the Management of Value (MoV) methodology. Its primary purpose is to establish the context, scope, and objectives. A fundamental activity within this process is to identify the key stakeholders and understand their specific needs and value drivers. This initial stakeholder analysis is crucial as it informs all subsequent MoV activities, including what information to gather and how to define value from different perspectives. Undertaking it at this stage ensures the MoV study is aligned with the expectations of those who have an interest in the outcome.

A. Analyze Information: This process involves analyzing information that has already been gathered, which is guided by the initial stakeholder analysis performed during the framing stage.

B. Develop Value Improving Proposals: This is a much later process that refines selected ideas. Stakeholder needs must have been identified and understood long before this point.

C. Evaluate and Select: This process assesses generated ideas against value criteria. These criteria are often derived directly from the stakeholder analysis conducted in the framing process.

1. AXELOS. (2010). Management of Value (MoV). The Stationery Office (TSO).

Section 5.2, 'Frame the programme or project': This section explicitly states that the purpose of this process is to "understand the direction and objectives of the programme or project and to identify the key stakeholders and their value drivers." (p. 32). This confirms it is the first point of formal stakeholder analysis.

Figure 5.1, 'The MoV process': This diagram visually places 'Frame the programme or project' as the first process, establishing the foundation for all subsequent steps. (p. 31).

Appendix C, 'MoV Toolbox': Describes 'Stakeholder analysis' as a technique used to "identify all stakeholders... and their interests, and how they may influence the programme or project." The text implies its use is foundational, aligning with the 'Frame the programme or project' process. (p. 128).