In Marketo forms, when configuring a picklist (Select) field, you have two value options: "Display Value" and "Stored Value." The "Display Value" is the text the user sees and selects from the dropdown list on the live form. The "Stored Value" is the actual data that is written to the Marketo database field upon form submission and subsequently synced to the CRM. To meet the requirement, the user-friendly full state name (e.g., "California") should be the "Display Value," while the CRM-required 2-digit abbreviation (e.g., "CA") must be the "Stored Value."

A. This is the opposite of the required outcome; it would store the full state name, which violates the CRM's data requirement.

B. This configuration is reversed. It would display the abbreviation to the user and store the full state name, failing the CRM's data format rule.

D. "Mark Input" is not the correct terminology for this specific Marketo form functionality, making the option technically inaccurate.

1. Adobe Experience League - Marketo Engage Documentation: In the article "Edit Form Field Settings," under the "Values" section for the "Select" field type, the documentation states: "For Select and Radio Buttons field types, you can enter a Display Value that is different from the Stored Value. The Display Value will appear in the picklist, but the Stored Value is what will be pushed to the field in the person's record." This directly supports the use of "Display Value" for the full name and "Stored Value" for the abbreviation. (Source: Adobe Experience League, Edit Form Field Settings, "Values" section).