Implementing a targeted strategy within Salesforce Loyalty Management is designed to enhance program efficiency by moving from a generic to a specific approach. This strategy fundamentally relies on data-based segmentation (D), where members are grouped based on criteria like purchase history, engagement, or demographics. Once these segments are defined, the program can deliver personalized digital marketing (A), including tailored promotions, offers, and communications. This personalization increases relevance for members, which in turn boosts engagement and improves the overall return on investment for the loyalty program.

B. Transaction journey data is automatically archived: Data archiving is a platform-level data management process and not a direct benefit or outcome of implementing a targeted loyalty strategy.

C. Customers are rewarded based on their tiers: Tier-based rewards are a core structural component of a loyalty program, likely established at launch. A targeted strategy uses tiers for segmentation but does not create the concept of tier-based rewards itself.

1. Salesforce Help, Segments in Loyalty Management: "Segments help you group your loyalty program members based on a specified criteria. You can then target these segments with specific promotions and benefits." This directly supports the concept of a data-based segmentation strategy (D) as a core part of a targeted approach.

2. Salesforce Help, Promotions in Loyalty Management: "Create promotions to engage with your loyalty program members and to increase brand loyalty... You can make promotions available to all members or only to members of specific tiers or segments." This highlights how segmentation enables targeted, and therefore more personalized, marketing efforts (A).

3. Salesforce Help, Personalize Loyalty Program Member Experience: "To create a personalized experience for your loyalty program members, you can use Flow Builder, Marketing Cloud, and Experience Cloud... Use Marketing Cloud to send personalized emails to your members about their loyalty program activity." This document explicitly connects the use of member data and segmentation with delivering personalized experiences.