Q: 15
Josh is an established advisor who specializes in group benefits. He recently hired Bryan as a
marketing manager. Bryan will be responsible for advertising and creating a social media platform for
Josh's company. Among other things, Bryan is developing a monthly electronic newsletter, which he
plans to email to potential and existing clients. However, because this is a brand new initiative, none
of the would-be recipients has subscribed to the newsletter or asked to receive any such
communication from Josh's company. What law should Josh and Bryan be mindful of before sending
their newsletter?
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