The correct sequence of Category Strategy Development is:

Create the strategic plan – outlining objectives, tactics, and desired outcomes.

Develop a progress tracking plan – defining performance measures and milestones.

Define resources needed – identifying staff, skills, and financial support required.

Conduct a roadshow – presenting the strategy to stakeholders and gaining buy-in.

This order ensures strategies are clearly defined before resources are committed and that tracking

mechanisms are in place to measure success. The roadshow is critical to gain organisational support

and alignment, ensuring all stakeholders understand the plan and contribute to its implementation.

Mis-sequencing these steps can result in wasted resources, poor engagement, or ineffective

execution. Category managers must follow this structured approach to maintain accountability,

transparency, and long-term success in strategy implementation.

Reference: CIPS L5M6 Study Guide, p.12